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非奥运营销伴随着奥运营销应运而生,从洛杉机奥运会开始,“非奥运营销(又称隐性奥运营销)”便被柯达、耐克、Google等国际品牌发挥得淋漓尽致,它们因未缴纳高昂的赞助费或奥运排它性原则而原本与奥运无缘,但却凭借自己的智慧,绕开奥运知识产权的壁垒,演绎了一次次经典的非奥运营销。2008北京奥运不仅中国的品牌企业成功赞助奥运取得丰硕成果,而且更多的非奥运赞助的中国企业抓住了奥运经济的机会演绎了——
Non-Olympic Marketing With the Olympic marketing came into being, starting from the Los Angeles Olympic Games, “non-Olympic marketing (also known as implicit Olympic marketing) ” Kodak, Nike, Google and other international brands to play most incisive, they are not To pay the high sponsorship fee or the principle of exclusivity of the Olympics and missed the Olympics, but by virtue of their wisdom, bypassing the barriers to intellectual property rights of the Olympic Games, the interpretation of a classic non-Olympic marketing. 2008 Beijing Olympics Not only have Chinese brand companies successfully sponsoring the Olympic Games have achieved fruitful results, but more non-Olympic-sponsored Chinese enterprises have grasped the opportunity of the Olympic economy.