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上一期李教授的文章《巧用策略,轻松卖石》在读者中收获了极大好评,其中“零月租,月售50万”的营销案例尤其令人赞叹。如果我们把开店比喻为养只下金蛋的母鸡,那么李教授的营销思路就是一别买鸡,借鸡(机)生蛋。这种砍掉固定成本的营销思路,正呼应了石市下行的需求。经广大石友邀请,李教授欣然答应分享更多营销的小策略’与大家一起来温暖市场的寒冬。
The last issue of Professor Li’s article “clever use of tactics, easy to sell the stone,” Readers received great acclaim, including “zero monthly rent, 500,000 monthly sales,” the marketing case is particularly impressive. If we compare the shop as a hen raising golden eggs, then Professor Lee’s marketing idea is to do a separate buy chicken, chicken (machine) raw eggs. This cut fixed cost marketing ideas, is echoes the stone market demand. Invited by the majority of Shiyou, Professor Lee readily agreed to share more marketing strategy ’to join everyone to warm the winter market.