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包装设计是时代发展的衍生物,其是人们生活水平逐步提高的一大体现,随着城市化进程的不断加快,人们对于产品包装的设计逐渐提出了民族化、个性化的要求。对于现阶段国内包装设计的发展形势而言,人们越来越渴望有传统图形的出现,我们也时常在市面中见到诸多传统图形的包装设计,如:酒瓶是青花瓷的、红盖头的酱油罐以及竹篮装的粽子等。为了更好地满足于人们消费的需要,文章将从中国包装设计在视觉传达角度的影响下该如何进行传统图形的包装与设计以及其应用方面进行阐述。
Packaging design is a derivative of the development of the times, which is a big manifestation of the gradual improvement of people’s living standard. With the accelerating process of urbanization, people gradually put forward nationalization and individualized requirements for the design of product packaging. For the current situation of domestic packaging design development, people are more and more eager to have the emergence of traditional graphics, we often see in the market many traditional graphic packaging design, such as: bottle is blue and white porcelain, red hijab soy sauce Cans and bamboo basket dumplings and so on. In order to better meet the needs of people’s consumption, the article will elaborate on how to carry out packaging and design of traditional graphics and its application under the influence of visual communication perspective in China’s packaging design.