Theoretical understanding of organic light-emitting diodes started from the quest to the nature of the primary excitation in organic molecular and polymeric materials.We found the electron correlation strength,bond-length alteation as well as the conjugation extent have strong influences on the orderings of the lowest lying excited states through the first application of density matrix renormalization group theory to quantum chemistry.The electro-injected free carriers (with spin 1/2) can form both singlet and triplet bound states.We found that the singlet exciton formation ratio can exceed the conventional 25％ spin statistics limit.We proposed a vibration correlation function formalism to evaluate the excited-state decay rates,which is shown to not only give reasonable estimations for the quantum efficiency but also a quantitative account for the aggregation-induced emission (AIE).It is suggested to unravel the AIE mechanism through resonance Raman spectroscopy.