论文部分内容阅读
中国图书出版业自改革开放以来有了飞速发展。当前,中国出版业的集团化建设改变了原有的出版格局,图书出版产业已初步形成。同时,民营书店也以其灵敏的市场嗅觉,逐步登上出版发行主渠道的大船。但中国图书出版业的产业化、市场化程度远远不够。本文对中国出版业的市场结构、市场行为和市场绩效进行分析,指出中国图书出版业的主要问题,并提出相应的政策建议。
China’s book publishing industry has witnessed rapid development since its reform and opening up. At present, the collectivization of Chinese publishing industry has changed the original publishing pattern, and the book publishing industry has taken shape. At the same time, the private bookstore also gradually climbed up to the main ship of the publishing and distribution channel with its sensitive market sense of smell. However, the industrialization and marketability of China’s book publishing industry is far from enough. This article analyzes the market structure, market behavior and market performance of Chinese publishing industry, points out the main problems of Chinese book publishing industry and puts forward the corresponding policy recommendations.