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自从2009年微博在中国快速崛起之后,微博群体逐渐形成,微博群体所发表的言论对人们思想的影响也越来越大。这些言论在丰富人们的精神文化生活的同时也掺杂着一些错误的言论、不正确的思想和价值观念,急需思想政治工作参与其中。本文将微博群体按照群体形成的原因将其分为以个人为中心的群体、以组织为中心的群体和以话题为中心的群体三种类型。并提出了微博群体身份的双重性、碎片化的传播内容、裂变式的传播方式的特征。最后,根据微博群体的类型与特征,提出了加强微博群体思想政治工作的对策与建议:针对不同的微博群体采取不同的方法、扬长避短,合理利用微博微博的特点开展微博群体的思想政治工作、对现实生活中的人进行思想政治工作是根本。
Since the rapid rise of Weibo in China in 2009, the Weibo community has gradually taken shape, and the remarks made by the Weibo community have also had an increasing impact on people’s thinking. These remarks enrich people’s spiritual and cultural life as well as some erroneous remarks, incorrect ideas and values, and urgently need the participation of ideological and political work. This article will be divided into micro-blog groups in accordance with the reasons for the formation of groups of individuals as the center of the group, organization-centered groups and topic-centered groups of three types. And put forward the double identity of the microblogging group, the fragmented content of communication, fission mode of transmission characteristics. Finally, according to the types and characteristics of the micro-blog groups, this paper puts forward some countermeasures and suggestions to strengthen the micro-blog group’s ideological and political work: adopting different methods to different micro-blog groups to avoid weaknesses and make rational use of the characteristics of the micro- Of the ideological and political work, people in real life ideological and political work is fundamental.