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根据我国今年的经济发展目标和各种相关因素分析,1997年家电市场仍以平稳为主要基调。供求将基本平衡,价格仍是稳中有落的趋势,居民的消费档次将进一步提高,品牌效应将更趋明显,国产名牌家电将会有更高的市场占有率。1997年家电市场的主要特点将突出表现在以下几方面:供大于求仍将成为家电市场的主格局。据国内贸易部对1996年上半年36种家电商品的供求情况排队,供求基本平衡的有34种,占94.4％,供过于求的有2种(进口摄像机和家用洗碗机),家电市场将没有供不应求的商品。
According to the analysis of China’s economic development goals and various related factors this year, the home appliance market in 1997 remained stable. Supply and demand will be basically balanced, and the price will remain stable. The level of consumption of residents will be further increased, the brand effect will become more apparent, and domestic brand-name household appliances will have a higher market share. The main features of the home appliance market in 1997 will be highlighted in the following aspects: Supply exceeds demand will continue to be the main pattern of the home appliance market. According to the Ministry of Internal Trade’s queuing of supply and demand of 36 kinds of household appliances in the first half of 1996, there were 34 kinds of basic balance between supply and demand, accounting for 94.4%, and there were 2 types of imports (imported cameras and household dishwashers). The household appliance market will not be in short supply. s product.