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在互联网思维的时代,故宫怎样既能适应潮流,又不受潮流牵制2003年“故宫学”概念的提出,使得对故宫的研究,从一个自发、自省的阶段进入到一个自觉的阶段。但只有走出象牙塔,故宫所蕴含的文化精神才能得到认可和实现。从10年前的纪录片《故宫》,到今天的各种电子应用产品和文创产品,故宫的传播意识一脉相承。但无论手段多么鲜活、与时代同步,它们所展现的不仅是商业诉求,而是文化抱负。故宫需要文化上的创造力,但这种创
In the era of Internet thinking, how can the National Palace Museum not only keep up with the trend but also contain the trend? The introduction of the concept of “Forbidden City” in 2003 made the study of the Forbidden City enter a conscious stage from a spontaneous and introspective stage. But only out of the ivory tower, the cultural spirit inherent in the Forbidden City can be recognized and realized. From the documentary “Forbidden City” 10 years ago, to today’s various electronic applications and cultural and creative products, the Forbidden City spread the same strain of consciousness. But no matter how fresh their means are and in keeping with the times, they show not only commercial aspirations but cultural aspirations. Forbidden City needs cultural creativity, but this kind of innovation