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严肃性是重大主题在新媒体传播中的劣势,需要在呈现方式上多做研究。时刻关注网络热点话题,敏锐捕捉舆情动向,才能紧跟网络潮流,甚至引领新的风尚。本文基于对新媒体视频创新大赛作品的观察和创作者对创作意图、过程的阐释,分析微视频表达重大主题的特征和策略。
Seriousness is a major theme in the new media, the disadvantage of the need to show more ways to do research. Always concerned about the network hot topic, keen to capture trends in public opinion in order to keep up with the trend of the network, and even lead the new fashion. Based on the observation of the works of the New Media Video Competition and the author’s interpretation of the creative intent and process, this article analyzes the features and strategies of the major themes of the micro-video expression.