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中国出境旅游研究始于上世纪九十年代中期,研究表现出独特的时空特征,这与中国出境旅游的发展历程相一致。从时间角度看,研究贯穿“八十年代港澳游——九十年代初东南亚——九十年代末澳大利亚新西兰日韩——新世纪欧美游”的主线;空间上以“近程——中程——远程”的距离规律变化,研究在时空上相辅相成,代表了特定时期中国出境旅游的特征和趋势。过去的十多年研究,学术界对游客与市场、ADS政策与营销的内涵及它们之间关系的理解不断深入,从近期研究的趋势看,基于市场导向的旅游研究仍将主导中国出境旅游研究的方向。
China’s outbound tourism research began in the mid-1990s and the study showed unique characteristics of space-time, which is consistent with the development of China’s outbound tourism. From the perspective of time, the study covers the main line of “Hong Kong-Macao Travel in the 1980s-Southeast Asia in the early 1990s-Australia, New Zealand, Japan and South Korea in the late nineties-Europe and the United States in the new century” in the space; - medium distance - long distance ". The research complemented each other in time and space, and represented the characteristics and trends of outbound tourism in China in a specific period. Over the past ten years of research, there has been a deepening understanding of the connotation of tourists and markets, ADS policies and marketing and their relationship among academics. From the recent research trends, tourism-based tourism research will still dominate China’s outbound tourism research The direction of