本文通过虚拟民族志及话语分析等方法研究纪录片《搭车去柏林》,总结归纳出两位背包旅游者在形象、语言、态度、个性等方面的自我呈现。研究表明,第一,不同文化背景地域的搭车效果不同;第二,搭车过程中,不论是语言还是非语言符号,都是重要交流工具;第三,在自身风险的控制范围内,注重体验性,是较好的旅游方式;第四,旅游伙伴具备相同的态度和决心,更易达成搭车目标。 This paper studies the documentary “Ride to Berlin” through virtual ethnography and discourse analysis, and concludes the self-presentation of two backpack tourists in terms of image, language, attitude and personality. The research shows that, firstly, the ride performance in different cultural backgrounds is different; secondly, in the process of taking a car, whether it is a language or a non-verbal symbol, it is an important communication tool; and third, focusing on experience within the control of its own risk , Is a good way to travel; Fourth, tourism partners have the same attitude and determination, easier to reach the goal of ride.