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Big data is now essential for businesses to understand their target marketJus T what is“big data”?The beer-diaper case is an oft-told example given to illustrate the concept.Walmart used the data mining capacity to analyze local buying patterns and identify new merchandising opportunities.They discovered that when men bought diapers,they also tended to buy beer.The U.S.retail chain used this newly discovered information to move the beer display closer to the diaper counter and increase revenue.
Big data is now essential for businesses to understand their target marketJus T what is “big data”? The beer-diaper case is an example of to of-the-example example to illustrate the concept.Walmart used the data mining capacity to analyze local buying patterns and identify new merchandising opportunities. The found that when men bought diapers, they also tended to buy beer. the USretail chain used this newly discovered information to move the beer display closer to the diaper counter and increase revenue.