据美国克里夫兰市场调查公司分析,导致汽车新品开发速度加快的原因是:一、现代社会商品个性化已成为时尚,用户对汽车的要求越来越高;二、高科技成果在汽车上的普及应用的加快,使汽车这种高价消费品变得更加容易过时;三、产品开发、设计手段日趋现代化,使新品研制过程更加高效和规范化;四、汽车厂商竞争 According to the analysis of the Cleveland Market Research Corporation of the United States, the reasons for the acceleration of the development of new products for automobiles are: First, the personalization of modern society has become fashionable, and users’ demands for automobiles have become higher and higher; Second, high-tech achievements are on automobiles. The acceleration of popularization and application of automobiles has made such high-priced consumer goods more easily obsolete. Third, product development and design methods have become increasingly modernized, making new product development processes more efficient and standardized;