随着国内纺织机械市场开放性的扩大和越来越激烈的竞争,使得企业为追求利益和开发维护客户做了多种努力。而客户关系管理作为一种理念被越来越多的企业所接受和应用。本文初探并介绍客户关系管理的基础上,着重从客户忠诚度和创新来阐述了客户关系管理的重要性,并结合国内纺机行业作出初步探讨。 With the expansion of the domestic textile machinery market and the increasingly fierce competition in the market, the enterprises make various efforts in pursuit of interests and development and maintenance of customers. As a concept, customer relationship management is accepted and applied by more and more enterprises. Based on the introduction and introduction of customer relationship management, this paper focuses on the importance of customer relationship management from customer loyalty and innovation, and makes a preliminary study on the domestic textile machinery industry.