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首先,分析了我国体育产业市场化的动因、利益冲突与协调。其次,基于演化博弈理论,构建了我国体育产业市场化相关主体的利益博弈模型。研究发现,关于体育产业市场化的问题,体育管理部门、盈利性体育组织和非盈利性体育组织分别选择“支持”“参与”“参与”为演化稳定策略。
First of all, it analyzes the motivation, conflict of interest and coordination of marketization of sports industry in our country. Secondly, based on the evolutionary game theory, this paper constructs the interest game model of the related subjects of the marketization of sports industry in our country. The study found that, regarding the marketization of the sports industry, the sports management department, the profit-oriented sports organization and the non-profit sports organization respectively choose “support ” “participation ” “participation ” as the strategy of evolutionary stabilization.