从有电子商务以来,我们就开始关注起了“物流”。这个最开始被简单理解为“蹬三轮,搞配送”的名词,地位却在不断提升,甚至现在越来越多的企业把它视为“第三利润源泉”。我们曾经报道了海尔以立体仓库为核心的完善的物流体系,今天我们讨论的是建立在物流体系之上的客户关系管理的应用,娃哈哈桶装水有限责任公司就是我们探讨的例子。 Since we have e-commerce, we have begun to pay attention to “logistics.” This is the beginning to be simply understood as a “three rounds, engage in distribution” terms, the status has been continuously improved, and even more and more companies now see it as a “third source of profit.” We have reported that Haier has a complete logistics system centered on three-dimensional warehouses. Today we are discussing the application of customer relationship management based on the logistics system. Wahaha Bottled Water Co., Ltd. is an example we have discussed.