随着国家对高职院校的日益重视,如何培养适合中国国情发展需要的高职学生成为社会关注的焦点之一。同时,针对目前高职院校学生普遍缺乏学习动力的实际情况,研究如何提高学生学习积极性就显得尤为重要。本文作者基于对高职院校学生现实状况的调查和分析,以弗鲁姆的期望理论为指导,结合自己在讲授《商务谈判》课程中所运用的一些方式方法及切身体会,试图探索出一套激励学生学习积极性的可行性方法,以期增强学生学习效果并提高教学质量。 With the country’s increasing emphasis on higher vocational colleges, how to cultivate vocational students who are suited to the needs of China’s national conditions has become one of the focuses of social concern. At the same time, it is especially important to study how to improve students’ enthusiasm for learning. The author of this article is based on the investigation and analysis of the actual situation of students in higher vocational colleges, using Froom’s theory of expectation as a guide, combining some of the methods and personal experiences he used in teaching “business negotiation” courses, trying to explore a Set a feasible method to motivate students to learn enthusiasm, in order to enhance students’ learning and improve teaching quality.