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根据美国媒体审计联盟(AAM,Alliance for Auditea Media)最新公布的数据显示,截至6月30日,今年前6个月,美国杂志零售下滑11.9%,仅次于2009年上半年金融危机背景下的12.36%的下滑幅度。实际上,美国杂志零售业的这种下滑从去年就已开始,去年下半年杂志零售下滑11.1%。尽管在美国杂志的发行总量中订阅占主要比重,但零售量一直被当作行业的景气指数。自2008年全球金融危机以来,人们开始减少不必要的购买,杂志成为受此影响的行业之一。此外,移动技术的崛起被认为是导致杂志销售下滑的另一个重要原因:人们可以轻而易举、不费一分钱
According to the latest data released by the Alliance for Auditea Media (AIA), US magazine retail sales slipped 11.9% in the first six months of this year to June 30, after the financial crisis in the first half of 2009 12.36% decline. In fact, this decline in US magazine retail sales has started last year, with magazine retail sales declining 11.1% in the second half of last year. Although subscriptions make up the majority of US magazine’s total circulation, retail volume has been cited as the industry’s sentiment index. Since the global financial crisis in 2008, people began to reduce unnecessary purchases and the magazine became one of the industries affected by this. In addition, the rise of mobile technology is considered another important reason for the decline in magazine sales: one can easily and without a penny