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睿狮中国二年来,在伦洁莹和陈耀福的带领下,成为中国广告创意界的新风尚,“新风尚”不仅代表睿狮创意和生意蒸蒸日上,屡获大奖屡签新单(在刚刚出炉的广告代理调研“R3Agency Scope 2014”和“龙吟榜大中华年度榜单”中,睿狮在业内专业广告人最向往的广告代理排名中位列第二,也是2013年度华文创意奖项中国区获奖数量最多的公司),还代表着对年轻消费群体的准确把握,和以此为策略指导下的创意格调的年轻化。而这种结果必然会从策略和创意两端出发,回归到对消费者的深刻洞察,不管原因如何,让我们以年轻的心态来看看睿狮的创意新风尚。
In the past two years, Rui Lion China has become a new fashion in advertising creative circles in China under the leadership of Lenzing and Chen Yao-fu. “New Fashion” not only represents Rui Lion’s creativity and business success, but also wins awards repeatedly to sign new orders In the “R3Agency Scope 2014” and “Long Yin List Greater China Annual List,” Rui Lion ranks No. 2 in advertising agency rankings among professional advertising professionals in the industry as well as the Chinese version of 2013 Creative Award China’s most award-winning companies), but also on behalf of the young consumer groups accurate grasp, and as a strategy under the guidance of the younger style of innovation. And this result is bound to start from the strategy and creativity at both ends, return to the consumer insight, no matter what the reason, let us take a young mind to see Rui lion creative new trend.