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在消费时代,设计对商品产生的附加值备受重视。商家不仅卖商品,更是卖品牌。品牌使商品具有了很高的附加价值。而设计的目的,被现实的认为是增加商品的附加价值。在共同的目的之下,品牌和设计走到了一起。打造品牌便为设计所追求,商家所致力,社会所推崇。本文主要从广告、品牌文化、消费者、品牌创新、品牌质量等五个方面简要分析了市场竞争环境下企业的品牌形象塑造,同时对市场竞争环境下企业品牌形象塑造的重要性作了简要的总结。
In the consumer age, the design of the added value of the product has received great attention. Businesses not only sell goods, but also sell the brand. Brand makes the product has a high added value. The purpose of the design, is the reality that is to increase the added value of goods. Under a common purpose, the brand and design come together. To create a brand for the pursuit of the design, business efforts, the community respected. This article mainly analyzes the brand image shaping of enterprises in the market competitive environment from the aspects of advertisement, brand culture, consumers, brand innovation and brand quality. At the same time, this article gives a brief introduction of the importance of brand image building in the market competition environment to sum up.