微博营销较之于传统的营销模式具有很多优势,图书的微博营销也如此;但图书的微博营销相对于传统的营销模式,出现了信息不对称问题;信息不对称会影响微博营销的正常发展。本文分析了图书微博营销的信息不对称问题,并提出了解决意见。 Microblogging marketing has many advantages over the traditional marketing mode, so is the microblogging marketing of books; however, the asymmetric information problem arises from the weibo marketing of the book compared with the traditional marketing mode. Asymmetric information can affect the marketing of Weibo The normal development. This article analyzes the issue of information asymmetry in the book microblogging marketing, and put forward suggestions to solve the problem.