公共关系是指一个组织或机构在经营管理中自觉运用各种信息传播媒介,促使相关公众达到了解、信任与支持,为本组织树立良好的形象,从而达到预期的目的。而媒体是面向大众的最广泛的传播渠道。因此,要想 Public relations refers to an organization or institution consciously using various information media in business management to promote understanding, trust and support among the relevant public and establish a good image for the organization so as to achieve its desired purpose. The media is the most widely distributed communication channel for the general public. So, want to