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电磁炉对于现代家庭来说可谓是厨电中的明星,尤其在炎炎夏日,它免去主妇们在厨房烟熏火燎的烦恼,多了一丝烹饪的清爽,电磁炉的方便、快捷深得广大消费者的青睐。但经过多年的发展,电磁炉市场容量趋于饱和,市场规模呈现萎缩态势。据北京中怡康时代市场研究有限公司(CMM)推总数据显示(见图1),2009年由于受到经济危机的影响,电磁炉的零售量和零售额降幅均超过20%以上;至2011年,零售额有1.6%的同比增幅,同时零售量却有4.0%的下滑。2012年上半年零售量同比下滑10.4%,零售额同比下滑3.9%。成熟的电磁炉行业在利空
Induction Cooker for the modern family can be described as a star in the kitchen appliances, especially in the hot summer, it eliminates the housewives who smoke in the kitchen trouble, a touch of fresh cooking, induction cooker convenient, fast won the majority of consumer Of all ages. However, after years of development, the capacity of induction cooker market tends to be saturated, and the market size has shrunk. According to the data released by Beijing Zhong Yikang Times Market Research Ltd. (CMM) (see Figure 1), the retail sales and retail sales of induction cooker decreased by more than 20% in 2009 due to the economic crisis. By 2011, retail sales A 1.6% YoY increase, while the retail volume declined by 4.0%. In the first half of 2012, the retail sales volume decreased by 10.4% YoY, while the retail sales volume decreased by 3.9% YoY. Induction Cooker industry in the negative