公共关系是一门新学科,这门学科的历史至今只有几十年,北美洲和欧洲的学者们对此学科研究较早,有很多著述。其中,有些著作(比如美国学者卡特利普、森特的《有效公共关系》、英国学者杰弗金斯的《实用公共关系》等)对公关学界影响较大.20世纪80年代初期,公共关系学被引进中国大陆.自80年代中期起始,一些介绍和探讨公共关系学理论的著作(包括教材)陆续问世。到90年代末,中国公共 Public relations is a new discipline, the history of which is only a few decades old. Scholars from North America and Europe have been studying this subject earlier and have many writings. Among them, some works (such as the American scholar Cattleup, Center for the “effective public relations”, British scholar Jeffkins’s “practical public relations”) have a greater impact on public relations scholarship .20 20th century, the early 80s, public relations Learning was introduced to mainland China, and since the mid-1980s some books (including textbooks) to introduce and discuss the theory of public relations have been published one after another. By the late 1990s, China was public