期刊出版业的两难选择与对策□周雪芳作为期刊的生产经营者，都希望能在创造最佳的社会效益的同时创造最大的经济效益，然而，在出版经营实践中，一些格调不高、内容庸俗的期刊，反而拥有较多的读者；而一些高格调、高品位的期刊却往往会因曲高和寡受到冷落。在期刊走向市... Journalism Dilemma and Countermeasures Zhou Xuefang, as a periodical producer and manager, hopes to create the best social benefits while creating the greatest economic benefits, however, in the publishing business practice, some style is not high, the vulgar content Of the periodicals, but have more readers; and some high-style, high-quality periodicals tend to be ignored because of highbrow. In the periodical to the city ...