“苹果”,一个曾经辉煌的名宇。15年前,当它的金牌产品Mac的微笑出现在电脑屏幕上时,一个伟大的图形界面计算机时代开始了,“苹果”,几乎成了高级个人电脑的代名词。然而,进入90年代以来,苹果公司同时在资金、产品开发和市场份额上不断遭受重创,Mac的微笑也渐渐变成了苦笑,“苹果”对于新生代的计算机用户们也逐渐变成了一个陌生的名词,他们津津乐道的是微软、英特尔、康柏等PC业的新贵们。 “Apple”, a once famous name. Fifteen years ago, when the golden smile of its Mac brand, Mac, appeared on the computer screen, a great graphical interface to the computer era began. “Apple,” almost synonymous with advanced personal computers. However, since entering the 90’s, Apple has suffered heavy losses in both capital and product development and market share. Mac’s smile has gradually become a wry smile. Apple has also become a stranger to the new generation of computer users. The term, they relish Microsoft, Intel, Compaq PC industry upstart.