“公共关系”一词,原是很陌生的。随着改革开放的深入,市场经济的发展,“公共关系”一词就从国外传进来了,并且,由南到北,日见风行。不少大学陆续开设了公共关系专业,许多城市还成立了公关研究会,继而又出现了一批公共关系“专家”。本人也被涌入这一潮流,当了旅游公关系主任,俨然也成了“专家”。本不是专家,被当做“专家”,免不了就有些尴尬。近来讲课,翻翻材料,写写讲稿,便顿生疑虑,发现这“专家”的帽子原本 The term “public relations” was originally unfamiliar. With the deepening of reform and opening up and the development of a market economy, the term “public relations” has been introduced from abroad and, from south to north, it has become increasingly popular. Many universities have set up public relations professional, many cities also set up a public relations seminar, followed by the emergence of a number of public relations “experts.” I have also been poured into this trend, when the head of tourism relations, as if has become an “expert.” This is not an expert, as an “expert”, inevitably some embarrassment. Recently lectures, flip through the material, write speeches, then suspicious, and found that this “expert” hat originally