论文部分内容阅读
人类社会即将迈向二十一世纪之时，世界经济正在从工业经济向知识经济转变，人类社会的发展也将随之进入一个快速变化的知识经济时代。在知识经济时代，知识、知识资本、知识资源在企业的营销中的主导地位和战略作用日益明显，掌握新知识、新技术、新方法将成为企业竞相追求的?
As the human society is about to move towards the 21st century, the world economy is shifting from an industrial economy to a knowledge-based economy, and the development of human society will subsequently enter a rapidly changing era of knowledge economy. In the era of knowledge economy, the dominance and strategic role of knowledge, knowledge capital and knowledge resources in the marketing of enterprises become increasingly obvious. To acquire new knowledge, new technologies and new methods will become the competitive pursuit of enterprises.