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关注雾霾污染旅游目的地到访游客的心理及外显行为,以感知风险理论为指导,在构建出游风险感知与不完全规避行为理论分析框架的基础上,设计问卷采集数据,运用探索性因子分析解析风险维度,并结合理论框架构建风险感知影响结构方程模型,拟合揭示出游风险感知与不完全规避行为之间的影响关系。结果显示:(1)雾霾带来的出游风险涉及四个维度内容,游客对身体风险、功能风险感知强度最高;(2)结构方程模型拟合结果良好,风险感知的影响效应呈现身体风险>功能风险>心理风险>成本风险的格局;(3)游客群体特征具有重要影响,尤其是以出游目的实行群体划分下,风险态度及不完全规避行为呈现显著差异。研究有助深入了解游客对目的地环境变化的应对决策与行为响应,并为目的地危机管理提供科学依据。
Concerned about the psychological and explicit behavior of tourists visiting haze pollution destination, guided by perceived risk theory, based on the theoretical framework of risk perception and incomplete evasion of travel risk, the questionnaire was designed to collect data and use exploratory factor Analyze and analyze the risk dimension, and build a structural equation model of risk perception based on the theoretical framework. The fitting reveals the impact of travel risk perception and incomplete circumvention. The results show that: (1) The travel risks brought by smog are related to four dimensions, and tourists have the highest perceived physical risk and functional risk; (2) The fitting results of the structural equation model are good, and the effect of risk perception shows physical risk> Functional risk> Psychological risk> Cost risk pattern; (3) The characteristics of the tourist groups have an important influence, especially under the grouping of the purpose of travel, the risk attitude and the incomplete evasion behavior are significantly different. The study helps to better understand tourists’ responses and responses to changes in the destination environment, and provides a scientific basis for crisis management at the destination.