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随着社会主义市场经济快速发展,我国经济体制改革及电力体制改革不断深入,水电企业从垄断企业转变为竞争企业,电力市场从卖方市场转为卖方市场,电力营销逐渐引起水电企业的普遍重视。电力是我国社会生产生活的必备能源,优化市场营销管理是市场经济发展的必然要求。本文主要分析了我国电力市场营销存在的问题,结合实际需要提出一系列市场营销策略,以期促进水电企业的稳健发展。
With the rapid development of the socialist market economy, China’s economic system reform and deepening the reform of the power system, hydropower enterprises from monopolies to competitive enterprises, the electricity market from the seller to the seller’s market, power marketing has gradually attracted widespread attention of hydropower enterprises. Electricity is an essential energy for the production and life of our society. Optimizing marketing management is a necessary requirement of market economy. This article mainly analyzes the existing problems in the electricity marketing of our country and puts forward a series of marketing strategies in light of the actual needs so as to promote the steady development of the hydropower enterprises.