给自己的企业选择一个最有发展前途的、与众不同的细分市场,然后坚持不懈地开拓这个细分市场。捕捉每一个有利的市场机会迅速占领市场,否则机会稍纵即逝,你就可能处处受制于人。同时注意加快资金周转,根据瞬息万变的市场形势灵活地调整经营活动。——戴维德·莱德利(美国西南航空公司营销部经理)对于航空公司来说,飞机飞行所必须克服的阻力不仅仅是地球引力,很多方面的阻力都使航空公司的发展困难重重。如油价的飞涨、载客量的波动、残酷的市场竞争、利润率的降低等等。但是西南航空公司通过卓越的管理方 Choose one of the most promising and differentiated market segments for your business and then persevere in this segment. Capture every good market opportunity to quickly capture the market, or opportunities fleeting, you may be subject to people everywhere. At the same time pay attention to speed up the cash flow, according to rapidly changing market situation flexible adjustment of business activities. - David Radley (Marketing Manager, Southwest Airlines) For airlines, the resistance that aircraft must overcome is not just the gravity of the Earth, but resistance in many ways poses difficulties for the airline’s development. Such as soaring oil prices, passenger volume fluctuations, brutal market competition, lower profit margins and so on. However, Southwest Airlines through the management of excellence