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事务所品牌是文化的载体,是内部控制、职业道德、执业水平及员工素质等方面综合凝结的外在表现。自成立以来,南永一直注重于品牌的建设、推广与维护,努力打造一个“别无他店、与众不同、不可复制”的“百年老店”。一、品牌总体描述(一)文字:南永“南永”为“南华永道”的简称。因为国内会计师事务所发展时间较短,离国际品牌尚有不少的差距,所以公司自成立之初,便立志向国际大所学习并靠拢,增强自身品牌意识,用品牌建设统筹南永各项建设工作,做出自己的特色。(二)图案:“N+小地球”表示南永致力于“立足中国、走出国门,面向世界、走上国际”的决心;“N”字跨越并笼罩于地球之上,象征南永人将循序渐进、继往开来、足迹踏遍万水千山的志向。
Firm’s brand is the carrier of culture, which is the external manifestation of the comprehensive condensation in terms of internal control, professional ethics, practicing level and staff quality. Since its inception, Nanyong has been focusing on brand building, promotion and maintenance, and strive to create a “century-old store, unique, can not be copied ” “century-old ”. First, the overall description of the brand (a) text: Nanyong “South Wing ” for “South China Ways ” abbreviation. Because of the relatively short development period of domestic accounting firms, there are still many gaps from international brands. Therefore, since the foundation of the company, the company aspires to study and move closer to the international major and enhance its own brand awareness. With the brand building, Construction work, make their own characteristics. (2) Pattern: “N + Little Earth ” means Nam Yong is committed to “based on China, go abroad, facing the world, onto the international ” determination; “N ” word across and shrouded in the earth, South Wing symbolizes step by step, the future, the footsteps of thousands of miles traveled the ambition.