通过对大学生创业过程中各价值链环节进行调查,分析大学生网络创业的现状,发现大学生网络微创业存在客户群体单一、经营方式单一、营销策略陈旧等现象。本文研究大学生创业者在经营过程中如何与消费者建立长久合作关系形成消费者与企业共同创造价值的社群平台,实现增强客户粘性,使价值链各环节的价值增值的目的。 By investigating the link of every value chain in the process of college students ’entrepreneurship, this paper analyzes the current situation of college students’ network entrepreneurship, and finds that college students have a single customer base, a single mode of operation and outdated marketing strategies. This paper studies how to establish a long-term cooperative relationship with consumers in the process of business entrepreneurship to form a social platform for consumers and businesses to jointly create value, and achieve the goal of enhancing customer stickiness and increasing the value of each link in the value chain.