(一)消费者上了虚假广告的当怎么办《中华人民共和国广告法》明确规定,广告应当真实、合法、符合社会主义精神文明建设的要求。广告不得含有虚假的内容,不得欺骗和误导消费者。广告主、广告经营者、广告发布者从事广告活动,应当遵守法律、行政法规,遵循公平、诚实信用的原则。虚假广告给消费者和用户造成损失的,必须承担赔偿责任。 (1) What should consumers do when they advertise false advertisements? The Advertising Law of the People's Republic of China clearly stipulates that advertisements should be truthful and legitimate and comply with the requirements of the socialist spiritual civilization. Advertising may not contain false content, must not deceive and mislead consumers. Advertisers, advertisement operators, advertisement publishers engaged in advertising activities shall abide by the laws and administrative regulations and abide by the principles of fairness, honesty and credibility. False advertising to consumers and users caused losses, must bear the liability.