好名促销——日本有家酱菜厂生产的一种传统酱菜,味道不错,可销路就是一直打不开,经过一番市场调查,方知是产品少了个好名的缘故。于是老板灵机一动,投其所好,以日本家庭就餐时的常用语“开饭喽”作为产品的名称,并申请了商标权。果然从此购买者踊跃,市场大开,一年便销出了4000万瓶。 Well-known promotions - a Japanese pickles factory production of a traditional pickles, taste good, has been able to sell the market is not open, after some market research, we know that the product is less a good name sake. So the boss an idea, give the go, the Japanese family dining at the common phrase “dinner myself” as the name of the product, and applied for trademark rights. Sure enough, from this buyer enthusiastically, the market opened, a year they sold 40 million bottles.