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在全球信息化时代的今天,我们所面对的是不断更新的艺术标志设计观念、思想,传统的标志设计已经满足不了新时代的要求,很多设计师尝试打破传统标志设计观念和技术,在信息设计的表现手法上进行改变,其中,多形态标志在尝试中应运而生。品牌最核心、最具表现力的是它的标志设计,直接作用于大众视觉感官,是重要的识别要素。当今社会绝大多数企业都会有自己的品牌,有自己的固定标志设计,然而随着社会发展,企业的标志开始出多形态化,也给大众带来一定的困扰,虽说多形态化标志的品牌设计并不是时下的主要设计方向,但是它的出现给品牌设计提供了一个新的方向。
In the era of global informationization, we are faced with the constantly updated concept of art logo design, ideas, traditional logo design has been unable to meet the requirements of the new era, many designers try to break the traditional logo design concepts and technologies in the information Design performance techniques to change, of which, multi-morphological signs in the attempt came into being. The core of the brand, the most expressive is its logo design, a direct role in the public visual senses, is an important identification element. Most enterprises in today’s society will have their own brands, have their own fixed logo design, but with the social development, the corporate logo began to morph, but also to bring some distress to the public, although the multi-morphological logo of the brand Design is not the main design direction nowadays, but its emergence has given brand design a new direction.