“创造名牌产品,提高国际竞争能力”、“实施名牌战略,迎接世纪挑战”已成为当今企业界、商界的战斗口号,也是振兴企业、发展经济的最佳选择。 实施名牌战略是一项宏伟的事业,是一项系统工程,是企业、社会、国家都关注的大事,而名牌的实质是与质量联系在一起的,企业创造名牌产品脱离不了质量体系的建设,只有建立了适宜、完善的质量体系,并使之高效运行,才能保证企业名牌战略目标的实现,才能获得好的经济效益。 本文试就名牌战略的提出、质量体系对名牌战略的作用以及如何建设高效经济的质量体系,进行了一些探讨, “Creating brand-name products, improving international competitiveness,” and “implementing brand-name strategies to meet the challenges of the century” have become the battle slogans of today’s business and business communities, and the best choice for revitalizing enterprises and developing the economy. The implementation of brand strategy is a magnificent undertaking. It is a systematic project and a major concern for companies, societies, and countries. The essence of brand names is linked to quality. The creation of branded products by enterprises cannot be separated from the construction of quality systems. Only by establishing a suitable and perfect quality system and making it operate efficiently can we ensure the realization of the strategic goals of the company’s brand name in order to obtain good economic benefits. In this article, we have conducted some discussions on the proposal of the brand strategy, the role of the quality system on the brand strategy, and how to build an efficient and economical quality system.