如今,越来越多的企业抓住“事件营销”这只杀手锏,乐此不疲地制造各种新鲜事件,试图在吸引消费者眼球的同时,扩大企业及产品的知名度,进而让消费者为企业买单。与广告和其他传播活动相比,事件营 Nowadays, more and more companies have seized on the “event marketing” as a killer and have been happy to create a variety of new incidents. They try to attract the attention of consumers and expand the awareness of enterprises and products, thereby allowing consumers to become enterprises. Pay the bill. Compared with advertising and other communication activities, the event camp