踏入廿一世纪,亚洲地区的经济发展一日千里,大众对奢侈品的认识和需求与日俱增,高级钟表珠宝品牌纷纷戳力拓展亚洲市场。以独特创意见称的Franck Muller,在上世纪九十年代已早着先机,将亚洲定为发展重点。1996年,Franck Muller于香港中环开设第一间专门店,2001年进军韩国首尔,其后陆续在马来西亚、泰国曼谷、中国上海、澳门、印尼雅加达、台湾台北等地开设专门店。 Entering the 21st century, the economic development in Asia has been growing rapidly. The public’s awareness and demand for luxury goods are increasing day by day. High-end watch and jewelry brands are poking their way into the Asian market. Franck Muller, who was known for his unique ideas, had already taken the initiative in the 1990s to set Asia as a development priority. In 1996, Franck Muller opened his first specialty shop in Central, Hong Kong, and entered Seoul, South Korea in 2001. Subsequently, he opened stores in Malaysia, Bangkok, Thailand, Shanghai, China, Macau, Jakarta, Indonesia, and Taipei, Taiwan.