在中国,新闻媒体是党和人民的喉舌,承担着宣传党的路线、方针、政策,团结动员广大群众,促进社会和谐稳定的重要责任。尤其是主流媒体,由于其独特的属性,不仅在舆论引导中处于主导地位,而且始终承载着社会主流舆论,体现着社会的主流意识形态和核心价值观,反映着党的意志和人民的心声,具有最高文化品质和公信力。作为最基层的宣传单位的县(市)级广播电视台,上面有中央台和省台的压力,下面有观众越来越挑剔的眼光和口味,周 In China, the news media is the mouthpiece of the party and the people. It undertakes the important responsibility of propagating the party’s line, principles and policies and uniting and mobilizing the masses to promote social harmony and stability. In particular, the mainstream media, because of its unique attributes, is not only in the leading position in the guidance of public opinions, but also carries the mainstream media of the society all the time, embodies the mainstream ideology and core values ​​of the society, reflects the party’s will and people’s aspirations, and has Highest cultural quality and credibility. As the grassroots propaganda units of the county (city) level radio and television stations, above the pressure of the Central Taiwan and provincial stations, the following more and more critical viewers tastes and tastes, the week