对于中国媒体来说,北京奥运会是一场前所未有的战役,对于中国的新媒体来说,这场战役也是一次奇遇和探险,因此全力备战十分必要。一、新媒体的备战宣言虽然新媒体正以一种史无前例的姿态进入媒体市场,直逼传统媒体。但是,我国新媒体对奥运会的转播,却是第一次。2007年,分众传媒在经营额上成为 For the Chinese media, the Beijing Olympic Games is an unprecedented battle. For the new media in China, the battle is also an adventure and adventures. Therefore, full preparation is necessary. I. Preparing declaration for new media Although new media is entering the media market in an unprecedented manner, it is almost equal to traditional media. However, it is the first time that the new media of our country broadcasts the Olympic Games. In 2007, Focus Media became a leader in the business