大庄园《百人雪地火锅》,用创意为企业量身定制大参与度活动,用话题带动品牌信息扩散。未来的电视节目植入,方向在定制,创意在品牌。在传统媒体竞争日益激烈的今天,电视媒体正在受到新媒体的挑战。新媒体带来冲击,促使电视媒体需要转变,转变不是一朝一夕,需要深刻认识,清楚自身大环境中的位置,正视短板,发挥优势。大投入的版权节目,密集的明星曝光当然在电视媒体中具有优势,但是盲目的跟风效仿,往往过犹不及。创造性的、符合品牌格调的营销往往能够 Large manor, “Hundreds of people snow pot”, with creative ideas for large enterprises to participate in large-scale activities, with the topic driven brand information proliferation. The future of television programs implanted in the direction of custom, creative brand. In the increasingly competitive traditional media today, the television media is being challenged by the new media. Impact of new media, prompting the television media need to change, change is not overnight, you need a profound understanding of the position of their own environment, face the short board, give full play to advantages. Large investment in copyright programs, intensive star exposure, of course, have an advantage in the television media, but follow the trend of blind follow-up, often too far. Creative, brand-oriented marketing can often be