随着新媒体的发展、智能终端的普及,消费者接收信息的习惯也在悄然变化。数据显示,50%以上的消费者同时接触电视屏、电脑屏和手机屏等多种屏幕,互联网用户和手机网民的人口数量正在紧追电视人口。受此影响,电视媒体每年的收视分钟度会有几分钟的下降。面对PC、Pad、Phone、Cinema等新兴屏媒的冲击和侵蚀,电视媒体,特别是中央级电视媒体的价值该如何被重新定义和评估? With the development of new media, the popularization of intelligent terminals, consumers are quietly changing the habit of receiving information. Data show that more than 50% of consumers simultaneously touch multiple screens, such as TV screen, PC screen and mobile phone screen. The population of Internet users and mobile Internet users is closely following the TV population. Affected by this, the TV media viewing minutes per minute there will be a few minutes of decline. The face of the PC, Pad, Phone, Cinema and other emerging media impact and erosion, the television media, especially the central television media, the value of how to be redefined and assessed?