论文部分内容阅读
为了树立江苏国际服装节的形象,扩大影响,组委会办公室加大了服装节的宣传经费投入,利用户外广告、专业媒体、电视、网络等宣传载体进行多渠道、全方位的宣传造势。 组委会办公室把服装节宣传工作分为前期、节日期间和后期三个阶段,目前宣传工作已经启动。宣传工作主要措施有: 1、加大环境宣传力度。 现已在沪宁高速公路、机场高速公路醒目处树立起服装节的广告牌 在南京市政府有关部门的大力支持下,在市区繁华地段安排1-2处巨幅广
In order to establish the image of the Jiangsu International Costume Festival and expand its influence, the organizing committee office has increased the promotional expenses of the clothing festival and used outdoor advertisements, professional media, television, and networks as promotional vehicles to carry out multi-channel and all-around publicity campaigns. The organizing committee office divides the clothing festival propaganda work into three stages: the pre-period, the holiday period and the later stage. At present, the propaganda work has been started. The main measures for propaganda work include: 1. Increase environmental awareness. We have set up a billboard for the clothing festival in the eye-catching places of the Shanghai-Nanjing Expressway and the Airport Expressway. With the strong support of the relevant government departments of Nanjing Municipality, we have arranged 1-2 huge billboards in the downtown area.