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在商业经济中,包装作为商品终端推广的重要环节,企业和商家对其是相当重视的。社会上的商业包装设计多重复,轻研发,包装在市场中识别性弱。高校中的概念包装设计重理论轻实践、重艺术轻技术,滞留在经济和市场之外。成为束之高阁的艺术品,非为“人”而设计的包装。所以寻求商业包装和概念包装两者间的平衡,让企业需求与院校培养目标达成共识。才能迅速推动中国包装业的发展。
In the commercial economy, packaging as an important part of the promotion of commodity terminals, businesses and businesses attach great importance to it. Commercial packaging design of the community multiple, light research and development, packaging in the market recognition is weak. The concept of package design in colleges and universities emphasizes light practice, heavy art light technology, stay in the economy and the market. Become a shelved artwork, not for the “people” and the design of the packaging. Therefore, seeking a balance between business packaging and concept packaging, business needs and institutions to reach a consensus training objectives. In order to rapidly promote the development of China’s packaging industry.