论文部分内容阅读
今年,对传统媒体人而言总有一个词怎么绕都绕不开,那就是“新媒体”。纸媒的下滑、电视人的“扎堆”出走,广播的速度放缓,似乎在一夜之间传统媒体真正感觉到了“狼来了”的窘迫。与此同时,微博、微信、APP客户端、电商的双11大促等等呈现一派欣欣向荣之势。201 3的媒体市场,可谓一半是海水.一半是火焰。困局与天花板美国广播界有句名言,“车轮子和干电池拯救了广播”。今天的
This year, there is always a word for traditional media people around them, which is “new media.” The slowdown of paper media and television’s “get together” and the speed of broadcasting slowed down. It seems that overnight traditional media really felt the distress of “wolf”. At the same time, microblogging, WeChat, APP client, e-commerce double 11 big promotion and so on showing a surge of thriving. 201 3 media market, it can be said that half is the sea water, half is the flame. The dilemma and ceilings have a famous saying in American broadcasting, “wheels and batteries save the radio ”. today’s