茅台酒为中国人民引以自豪的国酒。多年来,一直稳健发展,其中的关键是茅台人以与时俱进的精神,在保持优秀传统的基础上不断创新,在巩固名牌的前提下,开拓新的领域,走规模效益经营之路。国酒茅台的经验值得企业经营者借鉴,现本刊编发以下三篇文章,以飨读者。 Maotai is a proud national wine for the Chinese people. Over the years, it has been steadily developing, and the key is that the Maotai people keep on advancing with the spirit of the times and continue to innovate on the basis of maintaining excellent traditions. Under the premise of consolidating brand names, they must open up new fields and take the road of economies of scale operation. The experience of national wine Maotai is worthy of reference by business operators. The following three articles are published in the current edition to readers.