人的意识行为,包含着感性认识与理性思考两种思维方 式。直销活动是人的一种自主的销售行为,整个过程同样也存 在着感性思维活动与理性思维活动。不同的是,以感性认识为 主或是以理性分析为主,无论是在行为方式上还是在行为结果 上都会是截然不同的。我们说,完美的直销运作过程应当做到 感性与理性的统一。 People’s awareness and behavior, including the perception and rational thinking of two ways of thinking. Direct selling activities is a kind of independent sales behavior, the whole process also exists the emotional thinking activities and rational thinking activities. The difference is that, mainly based on perceptual knowledge or rational analysis, both in behavior and behavior results will be very different. We say that the perfect process of direct marketing should be the unity of perceptual and rational.