毫无疑问,与入世相伴随,我国已进入品牌竞争的时代。但中小企业由于受规模与实力制约,无力独创和培育自己的品牌,因而必须采取有别于有实力的大企业的品牌策略,才能使企业获得生存与发展的机会。根据发达国家中小企业创品牌的通行做法,结合我国中小企业实际情况,下面分析几个中小企业创立和培育品牌的几种模式,仅供众多中小企业实施品牌战略参考。销售商品牌战略。此种 There is no doubt that with the accession to the WTO, China has entered the era of brand competition. However, SMEs are unable to create and nurture their own brands because they are restricted by their scale and strength. Therefore, they must adopt brand strategies that are different from powerful large companies in order to provide them with opportunities for survival and development. According to the common practice of small and medium-sized enterprises in developed countries to create brands, combined with the actual situation of small and medium-sized enterprises in China, the following analysis of several models for the establishment and cultivation of several small and medium-sized enterprises, only for many SMEs to implement brand strategy reference. Vendor brand strategy. This type