在财商教育中,让少先队员学会评价广告很有必要。随着市场经济的发展,人类社会已经进入了数字化的信息时代。各种广告已经覆盖和渗透到社会与人们生活的方方面面。不管你在何时何地,不管你愿意还是不愿意,广告都会进入你的感觉世界;而且可能不但影响你的购物意向、消费行为,也将影响你的审美意识、文化偏好,直至世界观和价值观。我们不能小看广告对社会生活的影响,更要重视商业广告对缺乏辨别能力的少年儿童的影响。 In financial education, it is necessary for young pioneers to learn how to evaluate advertisements. With the development of market economy, human society has entered the era of digital information. Various advertisements have covered and permeated all aspects of society and people’s lives. No matter when and where you are, or whether you are willing or not, advertising will enter the world of your feelings; And may not only affect your shopping intentions, consumer behavior, but also affect your aesthetic awareness, cultural preferences, until the world outlook and values . We can not underestimate the impact of advertising on social life, but also pay attention to the impact of commercial advertising on the lack of ability to identify children.